March 7, 2012
On the Left’s glee over Rush Limbaugh’s loss of a handful of commercial sponsors after the Sandra Fluke/contraception brouhaha…
If we added up all of our affiliates – let’s choose the number 600 – and we assumed that each of those affiliates had 30 such sponsors in the course of our three-hour program, there might be, all across this country, as many as 18,000 different sponsors of this program… there might be 18,000 different people buying advertising within this program alone. That is a conservative number. Six hundred stations, 18 commercial minutes an hour… you add all of those up over a course of 600 stations, over three hours a day, five days a week, we’re talking 18,000 different sponsors. Okay? ABC News – who understands how this works, and are purposely misrepresenting it – out there ballyhooing that we have lost 28 sponsors! 28 sponsors, out of 18,000. That’s like losing a couple of french fries in the container when it’s delivered to you at the drive-thru. You don’t even notice it.